Engagement Rate Calculator
Calculate post engagement for Instagram, TikTok and YouTube.
Engagement rate
5%
How it works
- Enter your values.
- Results update instantly.
- Copy or use the result.
FAQ
How is engagement rate calculated?
Engagement rate = (likes + comments + shares) ÷ followers × 100. Some use views instead of followers, which suits TikTok.
What is a good engagement rate?
Benchmarks vary by platform and account size; roughly 1–3% is often considered average on Instagram, with TikTok frequently higher.
Should I use followers or views?
Use followers to compare accounts, and views to judge a single video's performance.